Empowering Nigerian SMEs for lasting impact on communities through strategic advertising and marketing support.
Welcome!
Founded in 2016 by Nimbus Media Limited as the Nimbus Aid Project, the Nimbus Aid Foundation provides critical market access and business development support to female entrepreneurs in Nigeria. Since its inception, the Foundation has invested over ₦50 Million in advertising support, benefiting 33 women-led organizations. The transition from a corporate initiative to an independent foundation marks a strategic evolution to amplify social impact through expanded partnerships and resources.
The Nimbus Aid Foundation embodies our commitment to giving back and making a tangible difference in the lives of those who need it most. Through this initiative, we have set out to empower and uplift communities in Nigeria by providing valuable support to organisations that are empowering communities and creating economic opportunities. We believe supporting Small and Medium-sized Enterprises (SMEs) is crucial for Nigeria’s economic growth and social progress. These businesses form the backbone of our nation’s economy, generating employment opportunities, reducing poverty, and fostering innovation. However, they often face significant challenges that limit their potential for growth and success.
By offering marketing and awareness support on our digital screens and through our partnerships, we aim to bridge the gap many SMEs encounter in accessing markets, resources, and visibility. The Nimbus Aid Project catalyses change, empowering these businesses to reach larger audiences, expand their market presence, and compete effectively with more established players. One of the key factors behind the project’s success is its strategic focus on women-led businesses. We recognise the immense potential and talent that women entrepreneurs possess. By supporting them, we strive to break down barriers and promote gender equality in entrepreneurship. The impact of empowering women in business goes far beyond economic growth; it creates a ripple effect of positive change throughout society.
The Nimbus Aid Project’s Foundation lies in its digital approach. In an increasingly connected world, leveraging technology and digital platforms is essential to reaching wider audiences and capturing the attention of potential customers. Our use of Digital Out-Of-Home (DOOH) advertising has proven to be a game-changer, generating millions of impressions and effectively spreading the messages of the supported organisations.
Our achievements over the years have been inspiring, but we are not resting on our laurels. As we look towards the future, we aim to collaborate with like-minded partners, media organisations, and public sector entities to scale up the project’s reach. By supporting more SMEs and entrepreneurs, we will empower them to grow their businesses, create more job opportunities, and contribute to the socio-economic development of Nigeria.
The Nimbus Aid Foundation is not just about marketing support; it is about making a real and meaningful difference in the lives of people and the communities they serve. By investing in social causes and supporting initiatives that improve access to education, healthcare, and essential services, we are actively contributing to the betterment of society.
In conclusion, the vision behind the Nimbus Aid Foundation is deeply rooted in our core values of empathy, empowerment, and social responsibility. We envision a Nigeria where SMEs thrive, women-led businesses excel, and communities are empowered to reach their full potential. With the continued support of our partners and stakeholders, we are determined to drive positive change and make the Nimbus Aid Foundation a catalyst for progress in Nigeria.
Vision
To build a Nigeria where SMEs thrive, women-led businesses excel, and communities are empowered to reach their full potential. With the continued support of our partners and stakeholders, we are determined to drive positive change and make the Nimbus Aid Foundation a catalyst for progress in Nigeria
Our Mission
Nimbus Aid Foundation seeks to amplify impact through key insight;
Targeted Support to Amplify Impact
Supporting organisations that educate, enable, and empower communities, with a special emphasis on women-led businesses
Strengthening SMEs for Economic Growth
Supporting SMEs with advertising resources has helped these businesses expand their market reach and grow their enterprises.
Empowering Women in Business
Supporting women-led businesses to promote gender equality and inspired more to take leadership roles in entrepreneurship and their respective industries.
Socioeconomic Impact Beyond Marketing
Empowering organisations that serve their communities, to develop and improve access to essential services, and economic resilience.
Collaborative Selection Process
The combination of public voting and expert judgement will be employed in selecting the beneficiaries.
Monitoring and Evaluation Effectiveness
Measuring key performance indicators (KPIs) help refine strategies and improve the project’s effectiveness over time.